General Mills has selected Breaking Limits as its motorsports agency for event and promotional marketing, giving Bobby Labonte’s new firm its first client. Labonte, the 2000 NASCAR Cup Series champion, opened Breaking Limits in the fall as a full-service marketing agency. For the past two seasons, Cheerios, a General Mills brand, has been the primary [...]

Rusty Wallace Racing announced that Harold Holly, former Nationwide Series Champion Crew Chief, has been selected to lead Steve Wallace and the #66 team in their bid for the 2008 Nationwide Series Championship.

America’s fastest-growing spectator sport departs from the asphalt and heads to the funny pages with Mike Smith’s comic creation StockcarToons. Boasting a fan base as diverse as Bill Clinton and the Vatican–who have each asked for originals of his work–Smith tackles NASCAR governance issues, race-car rivalries, corporate sponsorships, and other essential particulars on the minds [...]

Martinsville Speedway officials say Frank beamer, head football coach at Virginia Tech, will serve as grand marshal for the track’s March 30 Goody’s Cool Orange 500 NASCAR Sprint Cup race.

There is a big shift this season in NASCAR’s second-tier national series. As fans know, Busch Beer is gone and coming on-board as the new series sponsor is the insurance company, Nationwide.
This transition is completely different from the NEXTEL-to-Sprint change that the Cup Series will undergo for the 2008 season. While that is the merger [...]