Hendrick Motorsports officials announced Wednesday that Jimmie Johnson will compete in three NASCAR Nationwide Series races in 2008, driving the No. 5 Chevrolet fielded by JR Motorsports.

The Motorsports Authentics licensed-products business will lose between $45 million and $50 million in 2007, International Speedway Corp. reported during a conference call Wednesday with financial analysts to discuss 2008 projections.
ISC, which will record a write-off of $25 million to $50 million in 2007 from Motorsports Authentics, projects that the business will break even [...]

Miller Brewing Co. is getting a high rate of return on its sponsorship of driver Kurt Busch, at least when it comes to broadcasters and Busch himself mentioning one of his sponsors on the air, according to research released by SportsBusiness Journal.
Busch ranked second among NASCAR drivers for on-air audio mentions of Busch and a [...]

The International Conference on Sport and Entertainment Business has presented NASCAR Vice President Jim Hunter with its Lifetime Achievement in Sport and Entertainment Award. Hunter, the vice president of corporate communications/regional touring/NASCAR Dodge Weekly Series, has worked in the motorsports industry since 1968.