ESPN, which is presenting the most technologically-advanced coverage of NASCAR in motorsports television history, will take that technology to another level with the debut of the innovative ESPN DISH Tech Center mobile television studio in the network’s NASCAR NEXTEL Cup coverage beginning this weekend at Indianapolis.

Ernie Irvan is not able to hold off young upstart Jeff Gordon as Gordon would go on to win the 1994 Brickyard 400:
[youtube]http://youtube.com/watch?v=fY9_ncghs5I[/youtube]

Rusty Wallace announced last week he will expand his NASCAR Busch Series operation to two teams in 2008. But what about Sprint Cup?
Wallace said Monday he would like to field Sprint Cup Series teams. However, his contract with ESPN/ABC forbids that, given the conflict of interest involved in commenting races in which teams he owns [...]

Ginn Company announced today, they have brought in Champion Motorsports Marketing, LLC (CMM) to aid in finding sponsorship for their NASCAR race teams and their Golf Tournaments. Bobby Ginn, President and Chief Executive of Ginn Company is focusing on bringing in sponsorship.

Historic Indianapolis Motor Speedway is a fitting location for the return of the NASCAR NEXTEL Cup Series to ESPN with the running of the Allstate 400 at the Brickyard on Sunday, July 29. Race coverage will begin at 1 p.m. ET with the pre-race NASCAR Countdown program.

Carl Edwards was involved in a third-lap collision and left I-80 Speedway in the back of an ambulance. One track official said there had been talk of someone in the collision having a broken bone, and Carl’s father, Carl Sr., said his son’s hand “looked broken.”

Fox NASCAR TV analyst Larry McReynolds thinks departing Hendrick driver Kyle Busch would benefit by going to RCR and getting the steadying guidance of car owner Richard Childress:
Larry McReynolds: It has to happen. He needs it. He’s got to have a hands-on owner.

Amid growing unrest among team owners on the wrong side of NASCAR’s rule guaranteeing the top 35 teams spots in each Nextel Cup field, a Charlotte Observer analysis of several potential alterations leads to the same conclusion.

The newly-repaved surface at Bristol Motor Speedway will see its first action next week during open test sessions for teams in the NASCAR Busch Series and NASCAR Craftsman Truck Series. NASCAR Craftsman Truck Series teams will test on Monday, July 23 while NASCAR Busch Series teams will test on Tuesday, July 24.